Google, Yahoo and Bing rule the world of search engines. While google dominates over Yahoo and Bing by covering over 64% of the search engine market. Google started as a completely free search engine today its services are far and wide. If you look carefully you will find that there are very few people in the world using internet and computers who are not in google’s spell.
Let us not take our discussion off the point and see why search engines dominate the web. For searching anything we go to the web and type keywords these keywords bring search results from the search engines database and shows it to you. The whole process of SEO revolves around keywords. With searches coming from all over the world it has become more and more difficult to rank high in prominent keywords so a long tail approach in keywords is used to rank well for words that are not very popular but are used still.
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